The 2026 Trade Show Printing Guide: What Actually Drives Booth Visits

What Makes Attendees Stop

Trade show attendees walk past roughly 90 percent of booths without breaking stride. Eye-tracking research on trade show floor behavior consistently shows... Read more

Published on 24 Jun

Saddle Stitch vs. Perfect Binding vs. Coil Binding: How to Choose the Right Binding for Your Project

By Robin Ranii | Published on Jun 24

Saddle stitch tops out at about 64 pages. Perfect binding needs at least 28. Pick the wrong method and you're either overpaying or watching pages fall out -- here's how to choose in under two... Read more

Published on 10 Jun

Why Direct Mail Still Works in a Digital World

By Tracy Schneider | Published on Jun 10

Every day, people are flooded with emails, social media posts, online ads, text messages, and notifications competing for their attention. With so much digital noise, it’s becoming harder for businesses to... Read more